Jovanotti

ARTIST — pop, rap

Lorenzo Cherubini (born 27 September 1966), better known as Jovanotti, is an Italian singer-songwriter and rapper. The name Jovanotti derives from the plural form of the Italian word giovanotto (“young man”), i.e., giovanotti. Cherubini initially chose “Joe Vanotti” as his stage name, but a promotional poster for a night club incorrectly billed him as “Jovanotti” and the name stuck. (The spelling Jovanotti is anglicized; the letter J is rarely used in Italian).

Jovanotti gradually departed from his early mix of hip hop, rap and disco, taking in funk, world music and even classical arrangements and ska influences. As his musical influences changed, so too did his lyrics, which over time began to increasingly address philosophical, religious and political issues, which are more typical of the Italian songwriting tradition.

Jovanotti was arguably the most important figure to emerge in Italian pop music since the late ’80s. Whereas only a chosen few could match him in terms of achievements and popularity (Ligabue) or domestic record sales (Laura Pausini, Eros Ramazzotti), these have typically worked within fairly canonical genres (rock music, conventional romantic fare), while Jovanotti could also be credited for almost single-handedly introducing rap, funk, and (later in his career) different strands of world music to Italian mainstream audiences.

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