How has the Italian music scene evolved in the past few years? What are the new Italian trends impacting the global music market? Learn more in the first report released by SIAE, Italy’s main collecting society, and Italia Music Export.
The data* and statistics provided by SIAE speak for themselves, the Italian music industry is growing on an international scale: between 2018 and 2021, there has been a 7.6% growth in foreign copyright revenue.
Global rock phenomenon and record-breaking Italian band Måneskin has undoubtedly contributed to highlighting this shift. However, this is only the tip of the iceberg: the aim of the report is to explore Italian music abroad from several points of view, in an in-depth, yet accessible manner.
As brought out by the report, a new generation of performers and authors is increasingly expanding the boundaries of Italian music, while Italian classics continue to cross national borders, underlining the specific weight of our music in the global market. At the same time, Eurodance continues to be a safe bet for Italian music abroad, as evidenced by Eiffel 65 still being among the most-streamed Italian artists in the world.
In recent years, the Italian music industry has experienced major changes both in terms of consumption and supply, placing Italian rap and urban pop as the main players of the scene. Looking at the top performing under 35 Italian songwriters in the world, music creators such as Rocco Hunt, Zef, thasup, Charlie Charles, Mahmood, Capo Plaza, Sfera Ebbasta, Ghali and many others emerge, demonstrating the remarkable growth of the genre in Italy.
In order to explore these recent transformations, the report features data analysis, interviews, and insights from Italian music industry professionals such as journalist and music critic Paolo Madeddu and artistic director Carlo Pastore. These different perspectives are joined by an overview of all the music export projects active at the moment, including those of FIMI, Puglia Sounds, and many others, and a detailed report by Italia Music Export, which traces the office’s achievements over the past five years.
Italia Music Export, Italia Music Lab’s office dedicated to the export of Italian music, has played a key role in the growth of Italian music abroad, supporting more than 450 artists and more than 180 professional figures while also training more than 400 companies and professionals on their export strategies.
Between 2018 and 2022, SIAE supported the export of authors, performers and professionals with a total of 1.5 million in funds.
The export office’s proven to be an essential resource, facilitating networking between Italian and international professionals, boosting the participation of Italian artists at international showcases and festivals, and collaborating with local and international institutions while committing to a music industry that is increasingly more focused on inclusion and diversity.
* Note on methodology
To calculate the data relating to foreign countries (World), the revenues of Italian authors registered with SIAE relating to the DEM (musical performance rights) and ORM (performance fees), in the jurisdictions of the most important collecting societies in the world with which SIAE has reciprocal representation contracts, were used. The complete list of partner organizations is available at https://www.siae.it/it/chi-siamo/siae-nel-mondo/. The online data, on the other hand, comes from the revenues collected directly by SIAE through European territory licenses with streaming platforms (Spotify, Amazon Music, Apple Music, Youtube, Deezer, etc.).